Football Association of Ireland (FAI):
Led creative direction and project management for a viral campaign celebrating the Irish Women's National Team's historic World Cup qualification and FAI 100 Years Anniversary.
The campaign generated over 5 million views, became the 2nd most viewed video on X(twitter) in Ireland, and contributed to a 350% revenue increase for the client in the Irish and British international markets.
The campaign generated over 5 million views, became the 2nd most viewed video on X(twitter) in Ireland, and contributed to a 350% revenue increase for the client in the Irish and British international markets.
My Role & Contributions:
Project Management in International Markets:
I managed the entire project lifecycle, coordinating creative teams and stakeholders across the Irish and British international markets. This included ensuring the final output met strategic objectives and was primed for viral distribution.
I managed the entire project lifecycle, coordinating creative teams and stakeholders across the Irish and British international markets. This included ensuring the final output met strategic objectives and was primed for viral distribution.
Key Achievements & Impact:
Viral Phenomenon:
The campaign exceeded all expectations, achieving over 1 million views within the first three hours and a total of over 5 million views (50K likes, 3K shares). It became the 2nd most viewed video on X in Ireland
at the time of launch.
The campaign exceeded all expectations, achieving over 1 million views within the first three hours and a total of over 5 million views (50K likes, 3K shares). It became the 2nd most viewed video on X in Ireland
at the time of launch.
Significant Revenue Growth:
The strategic campaigns surrounding this announcement directly contributed to a remarkable 350% revenue increase for the client.
The strategic campaigns surrounding this announcement directly contributed to a remarkable 350% revenue increase for the client.
This project exemplifies my ability to deliver high-impact creative solutions under extreme pressure, drive measurable business results (including a 350% revenue increase), and create emotionally resonant content that achieves viral success and national recognition.
It showcases my leadership in both creative direction and agile project management on an international stage.
It showcases my leadership in both creative direction and agile project management on an international stage.
