From the heart of Tokyo's vibrant energy, my work has commanded attention at Shibuya Crossing, transforming a global landmark into a canvas for campaigns that shape culture and connect with diverse audiences on an immense scale.
syncSPORTS by Rakuten
Connecting Fans to Athletes
My role was to lead the creative direction for
"syncSPORTS by Rakuten," a new digital media platform
designed to connect fans more deeply with
Rakuten's sponsored sports teams and athletes.
My role was to lead the creative direction for
"syncSPORTS by Rakuten," a new digital media platform
designed to connect fans more deeply with
Rakuten's sponsored sports teams and athletes.
Oversaw and Creating Visual Storytelling
I guided the creative strategy to ensure authentic resonance within the Japanese market, and emraces what the company culture stands for.
I guided the creative strategy to ensure authentic resonance within the Japanese market, and emraces what the company culture stands for.
Rakuten Ecosystem & Global Awareness
Strategic Vision & Art Direction
Orchestrated the creative direction for multiple high-profile initiatives, ensuring cohesive brand messaging and visual excellence across varied platforms and markets.
Orchestrated the creative direction for multiple high-profile initiatives, ensuring cohesive brand messaging and visual excellence across varied platforms and markets.
Cultural Relevance & Impact:
My leadership ensured that all content and platform elements consistently communicated Rakuten's commitment to enriching lives through sports.
My leadership ensured that all content and platform elements consistently communicated Rakuten's commitment to enriching lives through sports.
This body of work at Rakuten Vision stands as a testament to my ability to lead complex, multi-faceted creative initiatives, translate strategic goals into impactful visual experiences, and drive measurable results on a global scale.
