Samsung Galaxy:
"Live Your Life on Your Terms" Campaign
"Live Your Life on Your Terms" Campaign
Led the creative direction and art direction for a major Samsung Galaxy campaign, focusing on the seamless connectivity of its ecosystem for adventurers, wanderers, and leaders.
My Role & Contributions:
Creative & Art Direction:
I developed the core creative concept and directed the artistic vision for the entire campaign. This involved defining the visual style, tone, and overall aesthetic that would resonate with the target audience.
I developed the core creative concept and directed the artistic vision for the entire campaign. This involved defining the visual style, tone, and overall aesthetic that would resonate with the target audience.
Storyboarding & Narrative Development:
I led the crucial storyboarding process, translating the campaign message into compelling visual sequences for both the main advertisement and supporting video content.
I led the crucial storyboarding process, translating the campaign message into compelling visual sequences for both the main advertisement and supporting video content.
International Stakeholder Management:
A key part of my role was effectively managing communication and ensuring alignment among diverse stakeholders across the UK, Ireland, and US markets. This involved navigating different regional needs and ensuring the final creative output was culturally relevant and strategically effective for all target audiences.
A key part of my role was effectively managing communication and ensuring alignment among diverse stakeholders across the UK, Ireland, and US markets. This involved navigating different regional needs and ensuring the final creative output was culturally relevant and strategically effective for all target audiences.
