PlayerData: Democratizing Elite Sports Performance Tracking
Led creative direction and project management for PlayerData,
a cutting-edge sports tech company focused on making wearable performance tracking accessible to all athletes.
My role involved shaping the brand message and driving market expansion. This included launching new products and developing content for key market segments, all while transforming how athletes train by providing easily understood, actionable insights.
a cutting-edge sports tech company focused on making wearable performance tracking accessible to all athletes.
My role involved shaping the brand message and driving market expansion. This included launching new products and developing content for key market segments, all while transforming how athletes train by providing easily understood, actionable insights.
My Role & Contributions:
Brand Strategy & Messaging:
I shaped PlayerData's core brand identity and messaging,
positioning them as "The Smartest Way to Track Performance."
Content Development for Market Expansion:
I directed the creation of marketing and communication content
tailored for specific market segments.
Visualizing Innovation:
I guided the visual representation of PlayerData's technology, ensuring that its advanced capabilities.
Project Management for Growth:
I managed the communication roadmap for product updates and market outreach, ensuring consistent and impactful messaging as PlayerData expanded its reach to over 1,500 clubs globally.
I shaped PlayerData's core brand identity and messaging,
positioning them as "The Smartest Way to Track Performance."
Content Development for Market Expansion:
I directed the creation of marketing and communication content
tailored for specific market segments.
Visualizing Innovation:
I guided the visual representation of PlayerData's technology, ensuring that its advanced capabilities.
Project Management for Growth:
I managed the communication roadmap for product updates and market outreach, ensuring consistent and impactful messaging as PlayerData expanded its reach to over 1,500 clubs globally.
Key Achievements & Impact:
Successful Product Launches:
Effectively communicated the value proposition of new, groundbreaking technologies like the portable LPS and Edge Air Tracker.
Effectively communicated the value proposition of new, groundbreaking technologies like the portable LPS and Edge Air Tracker.
Expanded Market Penetration:
Contributed to PlayerData's growth, securing partnerships with prestigious colleges and prep schools, and expanding its presence across
over 1,500 clubs globally.
Contributed to PlayerData's growth, securing partnerships with prestigious colleges and prep schools, and expanding its presence across
over 1,500 clubs globally.
